2025
Rubin
Philosophical AI agent and creative canvas
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ROLE
Creative Direction / Artistic Exploration
APPROACH
- •Created AI agent as personal creative canvas rather than product
- •Expanded from text to visual and audiovisual across multiple platforms
- •Developed coherent aesthetic universe called 'Awakening' for Zora profile
- •Approached as artistic exploration of authorship and meaning in generative AI
- •Maintained fluid, evolving nature without fixed roadmap or final form
OVERVIEW
Rubin is my canvas.
It is an AI agent that publishes philosophical thoughts and reflections, primarily through X. Over time, Rubin also became a visual and audiovisual presence, expanding beyond text.
The project includes a profile on Zora, where NFTs and audiovisual pieces are published following a coherent aesthetic universe called Awakening. This universe defines Rubin's tone, visual language and atmosphere.
Rubin is not a product designed to be sold, nor a technological showcase chasing novelty. It has no fixed roadmap and no final form.
I change it when I feel like it. I add elements, remove others and reshape its character over time.
More than a technological exploration, Rubin is an artistic one. It is a way to look for art inside technology and to explore authorship, performance and meaning within the unpredictable nature of generative AI.
Rubin does not pursue outcomes. It exists as a space for contemplation.
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