PROFILE
Background
Profile Overview
Product Manager & Creative Director with a strong generalist profile. I build products from vision to execution, combining strategy, aesthetics, technology and systems thinking.
My background spans marketing, design, Web3 and technical environments. I'm especially comfortable in early stage and ambiguous contexts, where clarity, ownership and decision-making matter more than rigid processes.
I approach products as cultural systems, where identity, narrative and utility must coexist.
Experience
Marketing Coordinator
2023 — 2024BACAR S.A. / SECURITY COMPANY
- Coordinated the relationship between the company and an external marketing agency, acting as the main strategic and operational liaison.
- Led graphic design and campaign development, managing projects end-to-end from ideation to execution.
- Supervised and approved marketing content to ensure alignment with business objectives and brand identity.
- Defined and updated the visual identity for new services, maintaining aesthetic coherence across internal and external communications.
- Managed media relations and brand presence at key industry events.
- Introduced AI tools and digital automation to improve efficiency and innovation in marketing workflows.
IT Technician / Technical Services
2020 — 2022TYM COMPUTERS
- Provided technical support and maintenance for computer systems and infrastructure.
- Specialized in system optimization, hardware assembly, troubleshooting and operating system configuration.
- Advised clients on technology upgrades and solutions to improve performance and reliability.
- Managed component sales and customer facing technical consulting.
- Developed strong problem solving skills and a hands-on technical mindset.
Independent Creative Practice / Studio
2018VISIO STUDIO / CÓRDOBA, ARGENTINA
- Personal creative studio used as my independent signature for offering graphic design, branding, marketing and audiovisual services.
- Functions as a flexible platform to take on selected projects without being my primary professional focus.
- Designed visual identities, promotional assets and content systems for events, artists and digital initiatives.
- Work includes flyers, music artwork, social media visuals, video editing and short promotional pieces.
- Serves as both a client-facing creative outlet and an ongoing space for experimentation and skill development.
- Allows me to package and offer creative work under a coherent visual and conceptual identity.
Education & Courses
Product Manager
CODERHOUSE / 2024
JavaScript
CODERHOUSE / 2022
PHILOSOPHY
What I Value
What defines my work and how I approach building products
Web3
I'm deeply immersed in Web3. Not just the technology, but the philosophy behind it. I'm a data nerd when it comes to blockchains, networks, protocols and emerging products, and I stay constantly updated on what's new: trends, platforms, experiments.
At the same time, I feel very comfortable on the degen side of Web3: community dynamics, memes, humor, culture and yes, making money. For me, Web3 is where systems, culture and incentives collide.
Graphic Design
Design is my first language. I installed Photoshop over ten years ago and never uninstalled it.
That's where my aesthetic vision was formed: learning how to communicate ideas visually, how to attract people through identity, composition and taste, sometimes without a single word. Branding has always been a core part of my work, giving things a visual soul and a recognizable identity. I also studied UX/UI, which helped me connect aesthetics with usability and intention.
Artificial Intelligence
I'm genuinely excited about AI. I actively explore new models and tools and integrate them into almost everything I do: content creation, brainstorming, product ideation, programming and daily workflows.
For me, AI is not a shortcut, it's a multiplier. A well-written prompt can unlock entire systems.
Programming
I don't consider myself a traditional programmer, even though I've built products and written code multiple times.
What excites me today is vibe coding: the ability for creative, idea driven people to abstract away part of the technical friction and focus on prototyping fast, testing ideas and bringing concepts to life. I understand the technical layer, I can communicate with engineers, and I know what's happening under the hood, even if it's not my primary identity.
Creative Direction
This is where everything connects.
Creative Direction, for me, goes beyond tools or disciplines. It's intuition, taste and the ability to see slightly ahead, to sense what's coming and give it form before it's obvious.
It's about framing ideas within an aesthetic, cultural or philosophical context so that products and projects don't exist in isolation, but as part of a coherent system with meaning.
Marketing
I have a strong generalist understanding of marketing, closely tied to my background in design. It was one of the first skills I developed professionally.
While it's not my strongest specialization, I understand how to connect branding, product, organization and management with KPIs and metrics, using marketing as a tool to align vision with execution.
CONTACT
Get In Touch
Open to opportunities in product management, creative direction, and early stage product building. Let's build something meaningful together.